Strategic Rebellion × Regulated Clarity
Welcome to the corner of the internet where late-diagnosed neurodivergent women come to rebuild.
Not just their businesses, themselves.
This is brand therapy for women whose internal brand no longer matches their external brand—because they built everything while masking.
Here, you'll find:
→ Truth-telling about the coaching industry, hustle culture, and guru bullshit
→ Nervous system-first business strategies that actually respect your capacity
→ Permission to close loops, not perfect them
→ The psychology of building unmasked
I'm Develda Edgington, MA—Brand Therapist and former practicing therapist, late-diagnosed at 42.
Got divorced. Had a late queer awakening.
Spent 4 years rebuilding in private.
Now I'm teaching what I'm living.
No toxic positivity.
No performance.
No masking required.
Welcome home., rebel. 💜
Masking in business isn’t confidence—it’s survival mode in a blazer. This post exposes how performing “authority” leads to burnout and why unmasking your real voice is your most powerful business strategy.
When you stop fighting your brain and start designing for it, something wild happens: Your nervous system stops panicking every time you sit at your desk.
